'en kafo ni fidas'? what does it even mean?
a glimpse of history and the idea behind our slogan
"esperanto was invented in 1887 by an ophthalmologist, who hoped his creation would bring about world peace. he saw a turbulent world divided by language, and concluded that the situation was too complicated, essentially unfair and ultimately doomed. he believed that the languages people already spoke were oversaturated with history, politics, and power, making it impossible to communicate clearly. esperanto was a fresh start, an idea that would allow its speakers to sidestep the difficulties of natural languages altogether."
we appreciate the concept and the idea behind it and therefore we´d like to replicate the thoughts that went along with the creation of the language and emphasize on spreading specialty coffee differently.
our slogan 'en kafo ni fidas' in esperanto translates into 'in coffee we trust'. it expresses our true believes in the ability to deliver excellent coffee quality, but also to communicate the complexity of flavors to the consumer beyond all borders, in a new, understanding and desired way that coffee drinkers from around the globe will appreciate. stay tuned.